“Much has changed in the world in the last few decades and boat clubs need to change as well, and that includes how they grow membership,” said BoatUS Vice President of Public Affairs Scott Croft. “Our video and BoatUS Magazine story share new ideas, tips and proven techniques to help any club increase membership.” Croft, who is also a long-time boat club member and volunteer board member of an association of community boat clubs says these new resources “will get your members thinking about new ways to recruit and retain boating families.”
Video: “Growing Boat Club Membership”: With some up-to-date tips and ideas to help clubs grow, this short, five-minute video is great for showing to membership at club meetings, or emailing a link to club members to create a discussion.
BoatUS Magazine article “Building Up America’s Boat Clubs”: Why are some clubs struggling, while others are successful? To view or download a PDF copy to post to your club’s bulletin board or to share via email with members, go here: BoatUS.com/boatclubs
In addition, BoatUS has a program for clubs that offers annual membership for $15 – half off the regular $30 dues – to those boaters who are members of a boat or yacht club that has a BoatUS Cooperating Group affiliation. In addition to range of membership benefits that helps club members get more out of boating lifestyle, the Cooperating Group program offers members discounts at hundreds of marinas, fuel docks, repair facilities, bait/tackle shops, sail lofts, and many other marine related businesses. To sign up or learn more, go here: BoatUS.com/membership/group
